Digital Shift

Video: Interview with CEO of Byronesque

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At last year’s Fashion Forward: Commerce conference, I had the special opportunity to sit down with the CEO and managing editor of Byronesque, Gill Linton and CJ Swanton. Byronesque is more than your run of the mill vintage e-commerce site. Byronesque is cultivating a community with vision and point of view with their groundbreaking editorial Read More…

An Interview with Soraya Darabi, Co-Founder of Zady

I had the distinct pleasure of meeting Soraya Darabi on the second day of the WIE Symposium after she spoke on a delightful panel called “Breaking the Rules: Generation NOW”.  As long as I’ve been interested in the tech/start-up community in New York, I’ve looked to Soraya as a strong, admirable leader. Soraya has held Read More…

Brand Storytelling Through Video

I’m all about fashion and luxury brands creating a deep and meaningful relationship with their customer. Smart brands that are using social media well know that it’s about creating a dialogue around your brand, which brand marketers often like to refer to as Storytelling. Using the medium of video, you can quickly illustrate your brand’s Read More…

Video: Interview with Aslaug Magnusdottir, CEO of Moda Operandi

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I love sharing these video interviews from the FashionForward Conference. its one of my true loves to be able to sit down and speak with intelligent people that have a definitive a point of view. Back in October, when I got word that I would be interviewing Aslaug Magnusdottir, I was incredibly ecstatic and also Read More…

Video: Interview with Bergdorf’s Social Media Manager

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In my last video post, I mentioned I would be sharing some video interviews I conducted during Fashion Collective’s Fashion Forward Conference. This was a very fun interview we did with Bergdorf ‘s social media manager Canon Hodge. This lady has her finger to the pulse on all things fashion and social media – two Read More…

Video: A Chat with Instagram Gurus from Mobile Media Lab

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As much as I love the dreamy things about fashion, I also love the tactical, bottom-line take aways in social media. And when the two intersect? I’m in heaven. I’m very grateful to say that I’ve spent the last two years heading up video at the FashionForward conferences that take place at Crosby Street Hotel Read More…

Putting the Instagram Video v. Vine Debate to Bed

With its June 20th release, Instagram’s video feature has been out for about a week and a half now. But timelines are still flooded with statistics, analysis, and opinions on the new competition between Twitter’s video sharing platform Vine and Instagram’s new cinematic video features. I’m all for the conversation around what we can do Read More…

The Storybook Marriage of Beauty and Digital

It never ceases to amaze me how well the beauty industry has adapted to our digital culture. Its almost as if social media and digital marketing was the knight shining armor that the beauty industry was waiting for to be swept off of her feet. In her fantasy, the Digital Age and Beauty could make Read More…