I’m all about fashion and luxury brands creating a deep and meaningful relationship with their customer. Smart brands that are using social media well know that it’s about creating a dialogue around your brand, which brand marketers often like to refer to as Storytelling. Using the medium of video, you can quickly illustrate your brand’s story through moving image.
It’s a no brainer for me, but some fashion and luxury brands are apprehensive to utilize video to its fullest potential. In my article ‘Storytelling Through Video: an Opportunity for Fantasy, Conversation and Commerce’ I dive into what, why and where you should be sharing your brand’s story through video. Click here for the link!
What are your thoughts on the way your favorite brands are communicating with you through social media? Is there something else you would like to see brands do with video that you haven’t seen yet? Let me know your thoughts in the comment section below!