Dagmar Launches for Urban Outfitters

I’ve always admired diffusion lines done well. Urban Outfitters has continuously proved to take international talent and bring that energy to the mass market. The Swedish sister design trio that makes up the house of Dagmar has always been a favorite of mine, for their strong aesthetic and thoughtful construction. A match was made in heaven when Dagmar and Urban Outfitters married together for a collaboration line that is currently being sold in US Urban Outfitters stores as well as on www.urbanoutfitters.com. The collection is inviting and versatile with velvet, angola, great construction and vast use of color. Dagmar for Urban pieces will retail for $179 to $450. It’s exciting to see Dagmar have exposure on the mass level in the United States with the platform of UO. To find out more about Dagmar log onto to www.houseofdagmar.se and shop the collection here.