Doc Marten’s is celebrating their 50th anniversary this year. A great deal has been in store for fans of the legendary footwear company synonymous with independent, youth culture. DM has commissioned 10 artists to cover classic songs and a slew of notable directors to oversee their videos in celebration of Doc’s 50 successful years. The video above by the The Raveonettes for the track titled “I Wanna Be Adored” was directed by Cass Bird & Molly Schiot. Bird’s work is always dreamy and beautifully executed. DM has now made all 10 tracks available for a full album download on 50.docmartens.com, where you can view all the videos, too. The celebration will continue in November as Doc Marten’s will open up shop in the heart of SoHo, New York – giving New Yorkers the grunge they love and want. So — a huge congratulations to Doc Marten’s on a unforgettable 50 years of style and individuality.
Culture
Doc Marten Celebrates 50 Years: 10 Artists, 10 Tracks, 10 Videos
