New York Pre-Fall 2010 Collections


Alexander Wang is the go-to guy for insta-cool looks for the downtown darling. For his pre-fall 2010 collection, we see Alex and his lady mature and flourish into an impeccably dressed career girl. The sleeveless tuxedo jackets, jersey and chunky knits, sheer accents and leather detailing makes for a strong look in the office, on the street and for those after-work cocktail parties.


Calvin Klein plays up the minimalist trend with maximal success. All black looks offer an effortlessly chic appeal while creating fresh silhouettes for everyday wear. Strong jackets, whether they be cropped, structured, or collarless give a clean and powerful facade. While, smooth colors come out to play in classic skirt suits suitable for modest yet sensual secretaries.


Devi Kroell produces sheer sophistication for her pre-fall 2010 collection with a color palette of vivid earth tones. Three quarter jackets with elongated lapels give a new lease on the overcoat for transitional weather. Dresses in leather and brushed silk make any paired piece look instantly polished. The strapless knee-length red dress proves that Devi Kroell can make all women look age-appropriate and glamorous.


With every collection and season Doo.Ri shows pieces that are classically cool. For the pre-fall 2010 collection, strong prints on dresses with mid-thigh hemlines create a flirtatious silhouettes. The dramatic feather detailing at the neckline of a classic shift dress offers an contemporary twist. And a cropped jacket with protruding shoulders paired with extraordinarily long black leather gloves cause serious anticipation for Doo.Ri’s Fall 2010 collection.


Diane Von Furstenberg’s deep understanding of women is demonstrated through her clothing season after season. For pre-fall 2010, Diane kept things colorful and youthful. Outerwear was smart, loose, flowy and paired with heavenly handbags. Solid and embroidered dresses were commanding and girlish. While beautiful, powdery blues took a sweet direction as bold prints were in true, feminine DVF form.


Jason Wu leads the pack of young designers who are rapidly taking over American fashion. His pre-fall 2010 collection was playful, polished and youthful. Short hemlines helped accentuate waistlines along with strong belts. Military jackets with double pockets kept things cool while paired over pleated skirts and dresses. Otherwise simple dresses are punched up to perfection with embellishment, leather, lace and draping. Shades of grey, green, black, and blue make for a strong palette for a strong pre-fall collection.


Fashion’s darling, Rachel Roy, delivers with flying colors – literally. Pleasantly surprising pops of pinks, seafoam, and florals mixed with basic black, gold, silver and navy blue make for an fresh almagamation. Variety was not spared as belted shirt dresses, one-shouldered & draped metallic dresses and trenches compete with unrivaled skirt suits that brim with modernity. Streamlined leggings establish an ideal marriage with fine-tailored jackets in soft floral prints.

Images via style.com.

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