It is a bittersweet treat to see Daul Kim in anything after her passing in November 2009. We have the pleasure of seeing the Korean beauty in Richard Nichol‘s Spring/Summer 2010 collection for a Test Magazine short film. The film is whimsical, impassioned and stimulating. Yet, this is not the only series of films or editorials that Test Magazine has released. Test is redefining what an visitor can experience on a fashion website with photography, film, design and music as the new waves of fashion editorials. Jaime Perlman, the art director of British Vogue, launched Test in efforts to allow moving image be a new way to highlight a creative team’s efforts in a experimental test shoot. Every director, photographer, make-up artist, hairstylist, stylist, fashion designer is properly credited in each project.
In a recent interview with the Business of Fashion, Perlman said “people are always fascinated by what inspires other people and often borrow inspiration for themselves. On both levels, I think what we’re seeing is a move towards a more inclusive and open fashion universe.” That is precisely what you receive through the experience on Test, new concepts that challenge the way you traditionally look at a collection, a photograph, a film, or a model.
For more information, please log onto test.co.uk.