The Social Media Successes of DKNY

Image Courtesy of DKNY
Last week, DKNY released the images of their stellar Fall/Winter 2010 ad campaign featuring models like Madisyn Ritland, Sheila Marquez, Alex Sandor, Hyoni, Bregje, and Amanda Noorgard. The looks were polished, graphic and everything New York. Shot by Nathaniel Goldberg, the campaign promptly circulated the web. And by no surprise, as the social media tactics behind the DKNY brand are amongst the strongest in the industry. The campaign images were released simultaneously with DKNY’s Facebook Page face lift unveiling. Nearing 120,000 Likes on Facebook, its a fair assessment to say that DKNY has a powerful grasp of how to utilize social media in fashion.

There were a great deal of features released during the Facebook revamp that will be crucial players in dominating some serious web presence for the brand. These fun, new features on the DKNY Facebook Page will have the ability to reach and engage thousands of more fans and consumers alike.

On the “DKNY” tab, you have the chance to save 15% off any purchase on www.dkny.com, when you Like the page. You have access to tons of behind-the-scenes videos of runway shows, ad campaigns and events. You can view your favorite celebrities that have recently worn the label on the red carpet. View the latest tweets from DKNY’s PR girl, @DKNY, or see what other twitter users are saying about the brand with hashtags(#). Along with entering in the NYC photo contest, which allows user to upload their best New York City photographs.

The accessibility of the new features offers fans the engagement of the DKNY brand without ever leaving Facebook. While the photo contest, creates user-generated content directly in front of your eyes. DKNY is an energized brand with a strong perspective on what the future has in store. And this magnitude of participation between DKNY and its fans, garners more brand interest than could ever be made through a point of sale at a department store or boutique. Which is proof that social media always keeps things fun and fresh between brand and consumer.

Be sure to Like DKNY on Facebook and follow all the fun tweets from the DKNY PR girl @dkny.