This February Alice Temperley launched her diffusion line Alice by Temperley worldwide at retailers like Neiman Marcus, Harvey Nichols, and Selfridges, along with e-tailers like net-a-porter.com.Yet, retail stores are certainly not the only place to connect with the Alice by Temperley brand.
The interactive website includes summer trend reports, moodboards, and a contest to win tickets to the Alice by Temperley Launch party and Tim Burton’s Alice in Wonderland tonight. Updates about the giveaways from the Alice by Temperley double-decker tour bus in London, video, inspiration and interviews can be found on their blog + twitter accounts. Both social media outlets are updated frequently and create a strong understanding about just who the Alice by Temperley brand is.
Moreover, the Spring/Summer 2010 collection is a diffusion line with a deep breath of fresh air. With price points ranging from $130 to $820, leather-quilted biker jackets and slate grey denim are accessible. The line is for the risk-taker with an keen eye for anglaise tailoring. For more info on Alice by Temperley, log on here.
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