It’s amazing what a little California sun can do for a gal. Jenny Reyes, the designer behind the whimsical label Geronimo out of LA, has all the makings to be that go to designer for sweet, vintage-influenced swimwear and ready to wear. The delicate pieces that embrace all things feminine have a lasting, charming effect, as shown in the Spring Summer 2011 Lookbook. If you don’t want to be the Geronimo girl, I know a million girls who do – that line starting with little old me.
For more information on Geronimo, log onto www.geronimocollection.com. And if your in New York, shop a great selection of Geronimo pieces and all things innovation at Convent NYC on 179 Stanton Street.