The DKNY Sponsorship of the New York Yankees


Today, DKNY announced its sponsorship of the New York Yankees. Even though, the Bronx Bombers took a loss in the season’s first game, it was great to know that baseball season was in full swing. I can’t wait till this summer to sit in those blue yankee’s box seats with my feet kicked up, the sun shining, a cocktail in hand watching all the boys on the field. Now, it’s even better to know that the new Yankee stadium will include the chic DKNY Lounge along the third baseline, where you’ll be able to dine in a true DK fashion while watching the game on high-definition televisions that will cycle DKNY branded footage. Not to mention, the permanent DKNY bullpen signage in the outfield. All of these baseball terms may have some fashion girls scratching their heads with confusion. Yet, the synergy between the two New York entities is the perfect representation of the spirit of all New Yorkers, simply legendary and chic.

Image Courtesy of DKNY

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