Video: Interview with Bergdorf’s Social Media Manager


In my last video post, I mentioned I would be sharing some video interviews I conducted during Fashion Collective’s Fashion Forward Conference. This was a very fun interview we did with Bergdorf ‘s social media manager Canon Hodge.

This lady has her finger to the pulse on all things fashion and social media – two of my favorite things. Bergdorf Goodman has been known in the fashion and tech community to be a leader of innovation when it comes to brands using social media well. With Bergdorf’s being nothing short of a New York landmark since 1928, it’s impressive to see a single store have such a strong presence in social media and most importantly, the willingness to experiment on different social platforms.

What are your favorite fashion brands to follow on social media? Share with me in the comment section and while you’re at it, follow @fashcollective and @bergdorfs on Twitter.

Resources:
Fashion’s Collective
Bergdorf Goodman
YouTube | Lala Lopez

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