Joomi Lim Double Spike Bracelet, Courtesy of Accessory Artists
Every morning when we get dressed, there is that one layer that we should never forget to clothe ourselves in. The accessory. It pulls an outfit together and adds brilliance to a simple look. Marcy Roth knows a few things about accessories. As the owner of e-commerce fine jewelry destination, Accessory Artists, Marcy hand picks the newest designers, whose pieces are so intricately designed they should be considered wearable art.
Coming from a corporate marketing, research and product development background with a family of entrepreneurs, selling online seemed to be the perfect fit for her new business. “E-commerce is retailing for the future,” Marcy says. “There will always be brick and mortar but there is more flexibility and opportunity for customized and dynamic experiences you can create with a customer online.” E-commerce is most definitely making up the bulk of profit for luxury retailers as of late. But it takes a certain level of specialty to give a consumer an extraordinarily different experience.
Oblik Atelier Medusa Earrings, Image Courtesy of Accessory Artists
Before a product is to be sold on Accessory Artists, Marcy goes through a meet and greet process, if you will. She meets all the prospective designers in person, tests each product before the it is ever seen by the customer, along with an extensive research process on the unique quality of each piece of fine jewelry that is to be sold. This is the type of dedication that makes customers come back to shop special pieces that are sure to be apart of jewelry collections for decades.
Vanessa Mooney Buddha Amulet, Images Courtesy of Accessory Artists
The ethos behind Accessory Artists is personable and thoughtful. And Marcy believes that shouldn’t be spared in the digital space, either. “We are always looking for more ways to connect with customers virtually to create and keep an emotional connection with them through a screen, no matter the size.” Marcy runs a wonderful series of Twitter chats with great fashion notables, the most recent chat was with Bevy Smith. It’s the thoughtfulness that sets Accessory Artists apart. Not to mention the incredible selection from favorites like Joomi Lim, Vanessa Mooney, Subversive, and Oblik Atelier.
Marcy understands the business of luxury and what e-commerce needs to reach a digitally social level of emotional connect. The personalization and uniqueness of each piece available on Accessory Artists is what a true digital luxury experience is all about.
If you are due for some new jewelry in your collection or its time to show your girlfriend the finest piece of jewelry she has yet to own, log onto http://www.accessoryartists.com/.
Wow! Gorgeous jewelry! Love the bracelet! Just found your blog and I love it!!! 🙂 Have a great wkend!
http://sweetandsassy-sherry.blogspot.com/
I love that Medusa earrings. It shows the designer’s dedication to create unique jewelry pieces. I think the designer is also inspired with the modern fashion.