Video: Interview with CEO of Byronesque

At last year’s Fashion Forward: Commerce conference, I had the special opportunity to sit down with the CEO and managing editor of Byronesque, Gill Linton and CJ Swanton. Byronesque is more than your run of the mill vintage e-commerce site. Byronesque is cultivating a community with vision and point of view with their groundbreaking editorial content that intertwines with a truly one of a kind shopping experience. If you’re looking for Suzy Homemaker retro clothing and accessories for sale – you’ve come to the wrong place. Byronesque sources exquisitely rare designer pieces from all around the world and interviews revolutionary figureheads in fashion that have changed the world around us, like Vivienne Westwood, Diane Pernet and Boy George.

#OUTOFHAND

Gill is a powerhouse and believes that we need to approach fashion in a more mindful manner. While the Fall Winter collections were showing this past February, Byronesque launched the “OUTOFHAND” campaign for the fashion troublemakers that want to slow our fast fashion system and take a look at how our mass consumerism is leading to the decline of subculture, sustainability and creativity. There were images of quotes from fashion luminaries that traveled through the blogosphere, onto thousands of Pinterest boards and where wheatpasted onto our city streets. Some read: “I never think that people die. They just go to department stores. – Andy Warhol” or “Buy Less. Choose Well. – Vivienne Westwood”

So when I asked Gill about how brands can effectively use storytelling, she had this to say:
“Successful brands approach storytelling with a real point of view that forces people to have an opinion. because when people have an opinion about something – they care. And at the end of the day all we’re trying to do is encourage people to care about things and share our loves, passions and frustrations.”

The energy behind Byronesque is strong, impactful and contagious. If you’d like to get more acquainted with Byronesque, check out my interivew, log onto their website and check out their OFFLINE shopping event they are having this week in New York – you can find all the information here.

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